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WELCOME TO TDMC

Professional Digital Marketing Training Institutes

Call us now
3

WELCOME TO TDMC

Professional Digital Marketing Training Institutes

Call us now
4

WELCOME TO TDMC

Professional Digital Marketing Training Institutes

Call us now

Learn Digital Marketing Course From Industry Experts

If you are a fresher and you wish to choose an out of the box path of career, then you can join us for the digital marketing training courses in thane. In addition to this, If you are interested to know what happens behind in the digital world, and if you are curious to understand the system of internet marketing, then you can join us and become a part of the digital world. Besides the freshers, there are many people who can join the course and climb up the professional ladder, such as marketing managers, IT managers, communication specialists, senior management executives, webmasters, and many more.
After the completion of the courses in digital marketing, we will offer you certification which will make you a certified professional. We even offer placement assistance and soon you will be placed in any of the leading companies and see yourself managing digital campaigns of top brands

DIGITAL MARKETING COURSE CONTENT

1. Digital Marketing Overview

Under this, the basics of Digital Marketing will be covered. Topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout !

  • What is Marketing ?
  • How we do Marketing ?
  • What is Digital Marketing ?
  • Digital marketing Platforms and Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns
  • Latest Digital marketing trends

2. Search Engine Optimization (SEO)

  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.
  • To know more Details about SEO

3. Content Marketing

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results

4. Website Structuring

  • What is Website?- Understanding website
  • Structure, WordPress
  • Website Creation,
  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • How to register Site & Hosting of site?

5. Google Analytics

  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

6. Understanding Acquisition & Conversion Data

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparision Reports

7. Google Webmaster Tool

To understand the data and statistics about a site, Google has designed and created Google Webmaster Tools. Get to learn the Webmaster tool as a part of this module. You would figure out how to utilize Google’s Webmaster Tools to list your site, check out the sitemap, robots..etc. You would get an insight into how to setup your webmaster tools account, adding a sitemap, look for crawling errors..etc. All this would be covered under sub modules namely Search appearance, Search traffic, Google index, Crawl, Security issues etc.

Search appearance

  • Structure Data
  • Rich
  • Data Highlighter
  • Html Improvements
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues

Search traffic

  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting

8. Local SEO

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

9. Social Media Optimization (SMO)

  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups ,Forums ,etc.
  • To know more Details about SMO

10. Facebook Organic

  • How can Facebook be used to aid my business?
  • Developing a useful Company / fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts, post scheduling
  • How to create & use Groups
  • Importance of Hashtags & how to use them

11. Twitter Organic

The Twitter Marketing module offers training on the most proficient methods to utilize Twitter for business. Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies. The Twitter training additionally covers practical implementation that is important to businesses.

  • What is Twitter advertising?lt;/strong>
  • Types of promotions
  • Audience Targeting

12. LinkedIn Organic

  • Your Profile: Building quality connections & getting recommendations from others
  • How to use Groups-drive traffic with news & discussions
  • How to create LinkedIn Company Page & Groups
  • Engaging your Audience.

13. YouTube SEO

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

YouTube SEO

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists
  • YouTube AdSense

Basics of YouTube AdSense

  • How to create Creator Studio in YouTube & Verify Your Channel
  • Increase Your Profitability Through YouTube Channel
  • Linking Google AdSense & YouTube AdSense
  • Different Types of Ads

14. Google Adowrds / Google Pay per Click

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Display Ad Server
  • Keyword Types (Broad, Phrase, Exact and Negative)

15. Search Advertising

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • True View Video Ads Format & Light Box Ads
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Conversion Tracking
  • AdWords Editor
  • Google My Client Center:
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting

16. Display Advertising

  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • True View Video Ads Format & Light Box Ads
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Conversion Tracking
  • AdWords Editor
  • Google My Client Center:
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting

17. YouTube Advertising

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

18. Facebook Advertising

Towards the end of the module, you’ll have a plan of how to run Facebook advertisements in light of your goals. You’ll have a structure to construct your advertisement strategy on, and a more efficient way to deal with Facebook and Instagram advertising. Facebook Advertising is a module for the individuals who are currently going with “Boost Post” or Facebook Ads Manager essentially, and who need to enhance their aptitudes to an expert level.

  • What are the business benefits of a Facebook profile?
  • Building your brand on Facebook
  • Driving visitors to your website through Facebook
  • Conversion tracking on Facebook
  • Achieving your company/organisation goals on Facebook

19. LinkedIn Advertising

The objective of this module is to give you the complete knowledge and techniques you require to end up plainly as an advanced user, boost your organization’s LinkedIn advertising activity and increment your brand image engagement.

  • What is LinkedIn advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

20. Conversion Tracking Tool

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization

21. Remarketing and Conversion

  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign

22. Email Marketing

  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.

23. Mobile SEO

  • Understanding different devices
  • Mobilegeddon- A mobile algorithm
  • Deciding design patterns for mobile pages
  • Signal your configuration to search engines
  • Avoid common mistakes

24. Introduction to Affiliate Marketing

  • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • CPC, CPA & other metrics
  • Blogging
  • Google AdSense Account Set up
  • Placing Ads on website
  • YouTube Video Monetization
  • Allowing & blocking Ads
  • AdSense Administration

25. Introduction to Google Adsense

  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly
  • Google Adsense Policy overview
  • Apply for Adsense Account help Affiliate Marketing

26. Google Tag Manager

  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

27. SMS Marketing

  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling

28. Media Buying

  • Advertising: Principles, Concepts and Management
  • Media Planning

29. Mobile App Creation

  • Importance of App
  • Benefits of Mobile App For Business
  • App Creation Tool : Choose Relevant Layout
  • Designing As Per Your Requirement
  • How To Download Free apk File
  • Introduction Google Play Console
  • Process to Upload App in Play store

Digital Marketing Training

The Digital marketing training programme meant for everyone. In this training, you learn advanced such as SMO, SEO, Search Engine Marketing, Advertising on Social Media.

SEO training

SEO Training

Our SEO training make you understand the background behind search engine optimization. You will learn various methods to achieve high ranking in search engines.

Social Media Training

Marketing on social media is definitely gaining more and more nowadays due to smartphones and cheaper internet charges. You will learn how to promote the business on all popular social channels

PPC Training

Adwords Training

Here you will learn more paid promotions on the internet on popular platforms. Learn Google Adwords, Facebook ads and Linkedin ads here.

Why Digital Marketing Training by TDMC?

Industry Expert Trainers

Get trained from digital marketing industry experts and become experts in digital marketing field.

Live Project Training

Practical training is more important than theory. We provide live projects training to make you job oriented.

100% Job Placement Assistant

We not only train you in digital marketing but helps you in getting in suitable jobs for you.

Free Internship

After completing the digital marketing course we recommend to do 3 months internship get hands on experience in digital marketing skills.

Testimonials

I completed my BE in IT in 2017, and I could not get a proper IT job in my Campus Placements. I somehow had no flare for a job in Software or Development. I always wanted to do something different in my career. I got to know about Digital Marketing as a career option and started searching for the different career options in the field. But again, I didn’t have the skills and the experience needed for a job in Digital Marketing. I again started searching for the different institutes across Thane and Mumbai, that provide a Digital marketing course. The fees was unaffordable. Then I came across TDMC. I contacted them and got an appointment to have a word with them about the course. I found that the fees was much lower and affordable than that in the other Institutes, that are only into money making. Also on the completion of my course there, I got an opportunity to intern with them itself. They offer guaranteed certifications. That’s how I gained the knowledge as well as the practical experience needed for the industry. I seriously would ask people to join TDMC, which I feel is the best Digital Marketing Institute in Mumbai.

SHANKAR

TDMC is one of the best Digital Marketing Training Institutes I have ever been to. It gave me all I wanted. I always wanted to work in a Digital Marketing Company. But I didn’t have the necessary skills for it, as Digital Marketing was not a part of the Syllabus of Mumbai University. I tried my luck in different companies, yet I could not get a proper job in Digital Marketing because had no experience. I started thinking of doing a course and later doing an internship in Digital Marketing by which I can learn the skills as well as gain experience for the companies. I got to know about TDMC, and I completed my SEO Course there, and they themselves offered me an internship in their company, so as to give me the practical experience and knowledge that I need. The Trainers there had an experience of over 12-13 years. The seniors too helped me whenever I needed. I would recommend it to all the people in Mumbai, who are trying to secure a career in Digital Marketing.

MAHARSHI

This is a nice institute. I was searching for career option after my graduation. I came to know that Digital Marketing is growing field so I thought to learn this. I have visited this institute and impressed with the knowledge of the faculties. They have good experience and also provide in depth knowledge to their students along with huge practices. I strongly recommend this digital marketing institute for all staying in central side of Mumbai. Thank you sir.

MUSKAN
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