With the world going digital, every aspect of our life is getting digital too. We are getting dependent on the online platform. Well, this is creating huge career opportunities for this generation. A wide range of scope has been open in the sector of digital marketing. It is becoming mainstream in every part of the world. not only the full-time jobs but they are also creating the same great scopes for the freelancers and the entrepreneurs too. There are varied job opportunities in digital marketing offering fun work with the growing world.
Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices.
Before it became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.
Every day more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are late in catching up with trends, but there is no other option.
This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Reports suggest that Digital Marketing will create 1.5 Lakh jobs in India by 2016.
We will have a look at the various job positions available under digital marketing.
Here’s a list of the various digital marketing positions available for those seeking a career in this arena:
Digital Marketing Jobs in India
- Digital Marketing Executive/Manager/Experts/Specialists
- Search Engine Optimization Executive/Manager/Experts/Specialists
- Social Media Marketing Executive/Manager/Experts/Specialists
- Search Engine Marketing Executive/Manager/Experts/Specialists
- Content Marketing Executive/Manager/Experts/Specialists
- Content Writing Executive/Manager/Experts/Specialists
- Inbound Marketing Executive/Manager/Experts/Specialists
Digital Marketing Manager
If you have 5+ years of experience in digital marketing and if you have projects that prove you are a digital marketing expert, you will be hired easily.
Such digital marketing experts are in huge demand and companies hunt for these kinds of people. It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be proof that you know digital marketing.
Salary: The salary range of such digital marketing experts is from 10 to 20 Lakhs INR per annum. But it can go as high as 40 Lakhs plus equity in certain companies and as low as 5 to 8 lakhs per annum in startups.
Responsibility: Digital Marketing Managers have to lead the digital marketing team and they will report to the V.P. of Marketing in the company they work for. DMM is a mid-senior level manager position.
Content Marketing Manager
Content marketing managers are responsible for content marketing. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, eBook publications, video marketing, and guest blogging
Content marketing managers report to digital marketing managers or the head/VP of marketing. Content marketing managers can be solo contributors or they can manage a team of content writers.
More often than not, content writers are freelancers who write content by working from their home or as a part-time job.
Content marketing managers will earn anywhere between 10-15 lakhs per annum on average. The experience required for such a position is 3-5 years.
Again, there is no clear requirement for qualification. Having digital marketing certifications and an MBA can help if your projects do not showcase your content marketing expertise. However, if you have a project that speaks for itself, certifications and degrees are not compulsory.
Inbound Marketing Manager
If you have to define the separate role for an Inbound Marketer, the responsibility will be more towards managing the funnel and conversion at each stage. Drip marketing, lead nurturing, conversion rate optimization are important components in Inbound Marketing.
An Inbound marketer can create a strategy for attracting customers. One of the inbound marketing strategies is content marketing. While the inbound marketing manager creates a strategy on how to attract customers using content marketing, the content marketing manager can focus on the execution of that strategy.
Search Engine Marketing Manager
Search engine marketing is one of the most important aspects of digital marketing. Search engine marketing is a broad term to define marketing via the search engines, but because Google is the biggest search engine – search engine marketing almost always just refers to marketing via Google AdWords. In addition, he has to manage the paid campaigns in social media platforms like Facebook, Instagram, Twitter, Linkedin, Youtube, etc.
Search engine marketers will report to digital marketing managers. The goal of a search engine marketer is to bring the target number of leads and clicks from the given marketing budget. Most of the work is involved in analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.
There is no specific range for the years of experience required for a search marketing expert. Small companies hire freshers but some established companies need people with several years of experience.
Search Engine Optimizer (SEO Executive)
With good search engine optimization, one can get free traffic from Google instead of spending money on Google AdWords campaigns. The job of an SEO expert or SEO executive involves keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and so on.
An SEO expert should have experience in using the various kinds of SEO tools in the market. For example, SEOMoz, SEMRUSH, AHREFS are well-known SEO tools for digital marketers and webmasters. There are plenty of other tools which will help you improve your performance in the search engines.
SEO experts will report to digital marketing managers. Most of the SEO experts are individual contributors. Sometimes there will be two SEO experts working on the team and they will give constant feedback to the product and web development team.
A copywriter will work with many people in the digital marketing team. The copywriter can help the search engine marketer write better ad copy, help the social media manager post better words on social media channels, help the content team refine their content for better reception.
Besides you can also be the search engine specialist, inbound marketing manager, SEO executive, and many others such designations.
So get with the TDMC today. TDMC helps you to gain knowledge and practice to get good jobs in the digital marketing industry which ensures a boosted career with lucrative salary package too.