Roles and Responsibilities of Social Media Manager

Roles and Responsibilities of Social Media Manager

In today’s world, everything is going digital. Both products and services are now advertised and marketed in a digital platform. So while thinking of career options, what can be better than a successful career in the digital world!

In this way, students can refer to TDMC for proper guidance. They are known to provide practical knowledge about the digital world and will ensure a good position for you in the digital marketing industry. Content marketing, website structuring, Google analytics, social media optimization, etc. are the varied field you can go for a successful career.

SMO Manager or Analyst:

SMO stands for Social Media Optimization. Under this, how to expand marketing using social media comes. Today, everybody owns a computer, and a smartphone and nearly all work are done using the internet. So what can be a better platform to promote a product or service using the internet as a platform?

How to promote business using social media is the sole concern of Social Media. A Social Media  manager or analyst is the head person who will monitor and support the group of project managers working for promoting services through social media. Thus responsibilities of Social Media Manager/ analyst are huge. Thus being an Social Media Manager is big and TDMC will help you out with this.

Functions Social Media Manager performs:

An SMO manager performs multiple functions. The job description of an Social Media Manager/analyst is provided below in a nutshell:

  • Communication with the teammates on project deadlines, development of project and to get desired results
  • Has a prominent role in assisting ongoing project and manages operational processes
  • Seeks new opportunities and projects for new clients
  • Manages online marketing techniques
  • Think creatively about the project and resolve all problems coming in the way
  • Working in balance with the creative director, executive team
  • Socialize the project in all possible social media platform
  • Bring more traffic for the webpage
  • Create and bring an appropriate campaign for the project

Thus the role of Social Media Manager/ analyst is important and directly or indirectly determine the success of the ongoing project. They play the crucial role of binding all the teammates and develop a project which is creative and influencing at the same time.

Skills which Social Media Manager should have:

For any position, a certain set of skills should be there in an individual which marks their success. Skills of Social Media Manager/Analyst is mentioned below. These will help them to make their position strong in the digital world.

  • Planning strategies and their execution
  • Management of communities
  • Understanding how content works on social media
  • A creative mindset
  • Knowledge about trends in digital marketing

Thus an Social Media Manager or analyst has a very important role and is responsible for the implementation of strategies for promoting a product or service in social media for the client. The position is huge and so comes with plenty of responsibilities. Do not worry. TDMC is working in the way of making the dreams come true. Contact them in order to build a secure and successful career in the digital world.

Roles and Responsibilities of PPC Manager

Roles and Responsibilities of PPC Manager

If you are in search of a career option which is out of the league, then welcome to the digital world. Now a day almost everything has gone digital and hence marketing and advertising. Moreover, if you find social media, internet marketing interesting, the digital industry is your thing.

For becoming an integral part of the digital industry, TDMC will help you out. They will provide you with certification or professional courses to ensure a good position for you in this field.

In this way, PPC/ SEM manager is something influencing. This position holds a specific position in the digital industry and comes with hard work and a great pay scale. TDMC will make you totally ready for the post and will make you learn the skills of PPC/ SEM manager/ analyst.

How to become a PPC/ SEM manager?

Becoming a PPC/ SEM manager is a great success in the digital industry and does not come easy. The success of any project depends on the ability of a PPC/ SEM manager.

Responsibilities of PPC/ SEM manager/ analyst are huge. Thus to become one, you need to have the following qualities in you.

  • Understanding important metrics is crucial. This includes click-through rate, cost per conversion, cost per click, return on add spend,etc
  • Find inspiration in your competitors
  • Learn Excel from heart
  • Keen interest in playing with numbers and targets
  • Strong analytical skills

However, for being successful in any field, a certain characteristic is necessary. For being a part of the digital industry, or being a PPC/ SEM manager/ analyst, you need to be passionate about it. Further, technical knowledge, creativity, analytical perspective, communication skills, and understanding will help you to bloom more.

How does PPC manager work?

PPC Manager will help their clients to get more and more attention and traffic for their website. They will spread their product or service in various digital media platform in order to market it.

Working of PPC is concerned with communication, creativity, and teamwork. The job description of PPC/ SEM manager/ analyst is mentioned below.

  • Is responsible for planning and implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.
  • Review competition strategies, strengths and opportunities
  • Suggest large keyword lists as per the business goals and target audience
  • Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
  • Plan catchy creative and graphical ad designs to attract the buyer’s attention.
  • Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.
  • Generate and analyze weekly and monthly reports and find out the improvement areas
  • Keep pace with search engine industry trends and developments.
  • Manage and train the team, project development, timelines, and results to meet client goals

The digital industry is a fast-growing industry that promises to offer more job opportunities to the fresher. Moreover, besides students, professional ladders, webmaster or IT managers can also build a successful career here.

Join TDMC now and get planted to a prominent position in the digital marketing field. TDMC has plenty of experts from digital industry who will guide you to be successful in this blooming field of digital marketing.

Roles and Responsibilities of SEO Manager

Roles and Responsibilities of SEO Manager

In all areas of Digital Marketing it is very important to know all the news that comes up, since what is worth for today maybe tomorrow may not be worth it. There are many other functions that the SEO Manager should have, although the fundamental and most important thing is to have a continuous training and be up-to-date.

Regarding search engine positioning, we are continuously undergoing changes in the algorithm with respect to search engines and more specifically with Google, which is the search engine with a 93% market share. One of the main skills of SEO manager/analyst is that they must always informative regarding Google’s next step.

Here is the job description of SEO manager/analyst that they need to perform:

  • In-depth website audit& develop customized SEO plans for website
  • Perform keywords analysis to meet the objective of the business of the client
  • On-site and off-site SEO analysis among competitors and client’s website
  • Coordinating with the structural and various technical modifications of the website and web pages based on the SEO strategies
  • Manage the content team to produce SEO friendly content
  • Assisting the development team and execution team to fulfill various SEO goals.
  • Changing and adapting to the new changes with the SEO trends and other online marketing industry developments.
  • Monitor the web analysis and SEO stats with the help of relevant SEO tools
  • Work together with team members to fulfill the client’s goal
  • Develop strategies for link building campaigns
  • Monitor the tracking tool data and improve as per the need of the client’s business requirement
  • Plan social media activities to improve social signal to website
  • Get updated with Google Algorithms and regular updates and
  • Create weekly and monthly reports for clients, analyze and plan the monthly activities
  • Client coordination for all the project related activities and report updates, etc

So the SEO managers have a wide variety of jobs which are on daily basis, weekly basis and even monthly basis too. It is a task which you need to keep on eye continuously for a developed and improved work. There are many reputed MNCs all around the world who hires the SEO analyst. Even they are having a lucrative salary package too which will increase with better skills and experience.


So you need to get prepare form today only. Take up any professional courses on SEO management and you can also be one of the top SEO managers. TDMC can help you gain knowledge and practical to get good jobs in digital marketing industry. Even we would help you to acquaint you with the responsibilities of the SEO manager/analyst. All this knowledge would be helpful for you when you will be hired by an MNC. So prepare yourself from today and enroll now for a better career opportunity for your future in digital industry. You can get necessary practice, training and guidance from TDMC if you want to grow your career in digital marketing.


Roles and Responsibilities of Digital Marketing Manager

Roles and Responsibilities of Digital Marketing Manager

A digital marketing manager is the main responsible person for the implementation and control of the digital marketing plan of a company. Let’s have a detail look in the professional field of a digital marketing manager, what they do, how they do.

They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.Let’s check out the roles and responsibilities of Digital Marketing Manager.

Core Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, email marketing, lead generation, social media and display advertising campaigns, etc.
  • Design, build and maintain social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Basic Requirements

  • Any degree in science/commerce and marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, lead generation, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B testing and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

In addition to all this, the job description of digital marketing manager must be a person with a great capacity to understand the master lines of a previously defined digital strategy. It must be able to effectively implement and in the foreseen terms the different actions and interrelate them to achieve the marketing objectives of the company.


On the other hand, the digital marketing manager must know how to work with flexibility and critical spirit in a consensual manner, to implement the necessary corrections as soon as possible to avoid wasting time or wasting budget on incorrectly raised or poorly focused actions. You can get necessary practice, training and guidance from TDMC if you want to grow your career in digital marketing.

Career Oppurtunities in Digital Marketing

Career Opportunities in Digital Marketing

With the world going digital, every aspect of our life is getting digital too. We are getting dependent on the online platform. Well, this is creating huge career opportunities for this generation. A wide range of scope has been open in the sector of digital marketing. It is becoming mainstream in every part of the world. not only the full-time jobs but they are also creating the same great scopes for the freelancers and the entrepreneurs too. There are varied job opportunities in digital marketing offering fun work with the growing world.

Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices.
Before it became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.

Every day more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are late in catching up with trends, but there is no other option.
This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Reports suggest that Digital Marketing will create 1.5 Lakh jobs in India by 2016.

We will have a look at the various job positions available under digital marketing.
Here’s a list of the various digital marketing positions available for those seeking a career in this arena:

Digital Marketing Jobs in India

  • Digital Marketing Executive/Manager/Experts/Specialists
  • Search Engine Optimization Executive/Manager/Experts/Specialists
  • Social Media Marketing Executive/Manager/Experts/Specialists
  • Search Engine Marketing Executive/Manager/Experts/Specialists
  • Content Marketing Executive/Manager/Experts/Specialists
  • Content Writing Executive/Manager/Experts/Specialists
  • Inbound Marketing Executive/Manager/Experts/Specialists

Digital Marketing Manager

If you have 5+ years of experience in digital marketing and if you have projects that prove you are a digital marketing expert, you will be hired easily.

Such digital marketing experts are in huge demand and companies hunt for these kinds of people. It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be proof that you know digital marketing.

Salary: The salary range of such digital marketing experts is from 10 to 20 Lakhs INR per annum. But it can go as high as 40 Lakhs plus equity in certain companies and as low as 5 to 8 lakhs per annum in startups.

Responsibility: Digital Marketing Managers have to lead the digital marketing team and they will report to the V.P. of Marketing in the company they work for. DMM is a mid-senior level manager position.

Content Marketing Manager

Content marketing managers are responsible for content marketing. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, eBook publications, video marketing, and guest blogging

Content marketing managers report to digital marketing managers or the head/VP of marketing. Content marketing managers can be solo contributors or they can manage a team of content writers.

More often than not, content writers are freelancers who write content by working from their home or as a part-time job.

Content marketing managers will earn anywhere between 10-15 lakhs per annum on average. The experience required for such a position is 3-5 years.

Again, there is no clear requirement for qualification. Having digital marketing certifications and an MBA can help if your projects do not showcase your content marketing expertise. However, if you have a project that speaks for itself, certifications and degrees are not compulsory.

Inbound Marketing Manager

If you have to define the separate role for an Inbound Marketer, the responsibility will be more towards managing the funnel and conversion at each stage. Drip marketing, lead nurturing, conversion rate optimization are important components in Inbound Marketing.

An Inbound marketer can create a strategy for attracting customers. One of the inbound marketing strategies is content marketing. While the inbound marketing manager creates a strategy on how to attract customers using content marketing, the content marketing manager can focus on the execution of that strategy.

Search Engine Marketing Manager

Search engine marketing is one of the most important aspects of digital marketing. Search engine marketing is a broad term to define marketing via the search engines, but because Google is the biggest search engine – search engine marketing almost always just refers to marketing via Google AdWords. In addition, he has to manage the paid campaigns in social media platforms like Facebook, Instagram, Twitter, Linkedin, Youtube, etc.

Search engine marketers will report to digital marketing managers. The goal of a search engine marketer is to bring the target number of leads and clicks from the given marketing budget. Most of the work is involved in analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.

There is no specific range for the years of experience required for a search marketing expert. Small companies hire freshers but some established companies need people with several years of experience.

Search Engine Optimizer (SEO Executive)

With good search engine optimization, one can get free traffic from Google instead of spending money on Google AdWords campaigns. The job of an SEO expert or SEO executive involves keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and so on.

An SEO expert should have experience in using the various kinds of SEO tools in the market. For example, SEOMoz, SEMRUSH, AHREFS are well-known SEO tools for digital marketers and webmasters. There are plenty of other tools which will help you improve your performance in the search engines.

SEO experts will report to digital marketing managers. Most of the SEO experts are individual contributors. Sometimes there will be two SEO experts working on the team and they will give constant feedback to the product and web development team.


A copywriter will work with many people in the digital marketing team. The copywriter can help the search engine marketer write better ad copy, help the social media manager post better words on social media channels, help the content team refine their content for better reception.

Besides you can also be the search engine specialist, inbound marketing manager, SEO executive, and many others such designations.

So get with the TDMC today. TDMC helps you to gain knowledge and practice to get good jobs in the digital marketing industry which ensures a boosted career with lucrative salary package too.